Who’s got unfinished business?

When it comes to Love Island All Stars, we know our audience are desperate to know who’s coming back for amor. So we gave them cryptic clues for every Islander, baked into assets over our entire campaign. Across linear, paid and organic, every bit of content was full of hidden clues for our fans to decipher. And the greenscreen TikTok queens jumped at the chance to crack who’s back.